In a vibrant call to celebrate the beauty of Kenya, Tourism Principal Secretary John Ololtuaa urged locals to deeply engage with their own landscape, cultures, and wildlife. Speaking at a tourism-themed wedding in Kilgoris, he highlighted the surge in domestic tourism across coastal and Mara regions, noting the growing passion of Kenyans to uncover their nation’s hidden gems.
Ololtuaa set an ambitious target for the ministry, aiming to boost tourist numbers to 5 million by 2027, up from 2.2 million today. He emphasized the importance of expanding the tourism experience, focusing not only on wildlife and beaches but also on adventure sports. The launch of the Mountain Series is part of this initiative, promoting majestic peaks like Mt. Kenya and the Aberdare Ranges.
Encouraging a spirit of unity, Ololtuaa remarked that traveling within Kenya fosters a connection to cultural roots and allows citizens to share authentic stories globally. This cultural tourism is poised to cultivate pride and appreciation for the country’s rich festivals and outdoor adventures.
Moreover, the rise of wedding tourism reflects Kenya’s allure as a romantic destination, attracting both local and international couples. The government is actively working alongside the Attorney General to simplify legalities for international weddings, enticing even more visitors to celebrate their love in this picturesque country.
In an exciting collaborative effort with local governors, the ministry is curating a comprehensive calendar for cultural tourism festivals. This initiative aims to ensure that all events are well-documented, celebrated, and promoted through the Kenya Tourism Board by 2025, positioning Kenya as a leading destination for cultural experiences.
Tourism Principal Secretary John Ololtuaa is advocating for local tourism in Kenya, encouraging citizens to discover their country’s natural beauty and cultural richness. Aiming to increase visitor numbers to 5 million by 2027, the government is promoting adventure tourism and wedding ceremonies. Collaborative efforts are underway to create a calendar of cultural festivals to boost tourism further, enhancing Kenya’s reputation as a premier travel destination.
In conclusion, the Kenyan government, through Tourism Principal Secretary John Ololtuaa’s appeal, encourages its citizens to delve into their local tourism offerings. The ambitious targets set for increasing tourist numbers reflect a strategic vision to enhance both domestic and international tourism. With a focus on adventure, culture, and the wedding industry, Kenya is poised to become a premier destination that celebrates its unique heritage and stunning landscapes.
The article revolves around the growing trend of local tourism in Kenya, emphasizing the potential of the nation’s landscapes, cultures, and wildlife. With a focus on increasing domestic tourists while nurturing cultural connections and experiences, the government envisions a thriving tourism industry. The introduction of initiatives such as the Mountain Series and a planned cultural festival calendar highlights Kenya’s commitment to embracing and promoting its diverse heritage.
Original Source: www.capitalfm.co.ke
