In November 2024, Vietnam launched its first “Vietnam Days Abroad” program in Latin America, captivating diverse audiences. Children in Brazil delighted in the enchanting art of water puppetry, while in Saudi Arabia, festival-goers experienced a lush cultural display amidst arid desert landscapes. Young attendees crafted vibrant “to he” figurines, marveling at how artisans created camel-shaped treasures, showcasing cultural diplomacy’s role as a bridge connecting Vietnam to the world’s rich cultural tapestry.
Experts internationally applauded Vietnam’s cultural diplomacy as a vital “soft power strategy” that elevates its global stature. As a testament to this commitment, Vietnam engages actively with UNESCO, continuing to enhance its influence in educational and cultural spheres, evidenced by its Vice Presidency of the UNESCO General Conference and leadership in safeguarding intangible heritage.
Vietnam’s endeavors in cultural diplomacy surpassed its ambitious goal of 60 UNESCO titles by 2030, achieving 67 to date. Notable recognitions in 2024 include Ho Chi Minh City and Son La’s induction into the Global Network of Learning Cities, and the Ba Chua Xu festival acknowledged as Intangible Cultural Heritage of Humanity, showcasing the country’s dedication to preserving its cultural legacy.
The success of such initiatives as “Vietnam Week” abroad bolsters the country’s global image and fosters international political trust. The cultural allure of Vietnam has significantly enriched tourism, attracting 17.5 million visitors in 2024 alone, up nearly 39% from the previous year, culminating in prestigious awards including “Asia’s Leading Destination” at the World Travel Awards.
According to the Lowy Institute, Vietnam’s influence within the region has grown, reflecting a steady power gap score signifying its rising prominence. The country achieved remarkable strides in shaping diplomatic influence (+3.3) and cultural impact (+1.9) in 2024, as per the Institute’s findings.
Nguyen Viet Ha from the Vietnam Australia Cultural Exchange Organization emphasized that culture is integral to Vietnam’s strategy and international relations. As Vietnamese culture resonates globally, it elevates national stature and fosters friendship, enhancing mutual understanding through exchanges in various countries, including Italy, where Vietnamese influences enriched local celebrations.
Vietnam’s “Vietnam Days Abroad” program made waves in Latin America in November 2024, showcasing its rich culture through water puppetry and artistic crafts. The country has outdone its UNESCO title goals, emphasizing its growing global diplomatic influence and the importance of cultural exchanges in enhancing international relations, resulting in a significant tourism surge and recognition in various awards.
Vietnam’s cultural diplomacy is not just a strategy; it is a vibrant tapestry that weaves connections between cultures, amplifying its global identity. With ongoing achievements in UNESCO recognitions and flourishing tourism, Vietnam is solidifying its status on the world stage. As the nation’s cultural essence permeates international boundaries, it paves the way for enhanced cooperation, understanding, and shared prosperity.
This article discusses the remarkable strides Vietnam is making in cultural diplomacy, evidenced by its recent initiatives such as the “Vietnam Days Abroad” program. It highlights how the country’s engagement with UNESCO and cultural recognitions are redefining its international presence and influence. The narrative also underscores the intersection of cultural, political, and economic diplomacy while showcasing the potential of cultural exchanges to foster stronger international relations and tourism growth.
Original Source: en.vietnamplus.vn
