In an inspiring display of creativity and collaboration, students at the Macao University of Tourism (UTM) embarked on transformative projects this semester, guided by the insightful Dr. Fernando Lourenço. These initiatives not only provided students with practical experience but also enriched local businesses and community organizations, emphasizing UTM’s dedication to experiential learning that makes a positive impact.
Culinary Arts Management students engaged with the Portuguese Restaurants & Retail Concepts (PRRC), exploring the culinary landscape of renowned establishments like ALBERGUE 1601 and Three Sardines Restaurant. Over three months, they evaluated the dining experiences, conducted research on the vibrant São Lázaro district, and crafted a comprehensive tourism map highlighting local attractions and businesses, enhancing the area’s allure for visitors.
In another exciting project, Marketing and Brand Management students supported the “Red Boat 1866” event, a cultural celebration of Macao’s heritage, for the Macau Wu Jun Fu Yueju Opera Role Association. This collaboration, which received funding from the Macao Government Tourism Office, showcased the students’ expertise in market research, digital marketing, and event planning, creating a memorable experience that resonated with both locals and tourists alike.
UTM students undertook impactful projects this semester under Dr. Fernando Lourenço’s mentorship, assisting local businesses and cultural associations. Culinary Arts Management students collaborated with PRRC to enhance tourism in São Lázaro, while Marketing and Brand Management students supported the ‘Red Boat 1866’ event, boosting Macao’s cultural tourism. These initiatives exemplify UTM’s commitment to experiential learning and community enrichment.
These innovative initiatives by UTM students not only demonstrate the effective application of classroom theories but also illustrate the university’s commitment to fostering community engagement. Through their efforts in culinary and marketing projects, students have significantly contributed to local businesses while gaining practical skills that will serve them in their future careers.
The Macao University of Tourism (UTM) prioritizes hands-on educational experiences, allowing students to apply their academic knowledge to real-world scenarios. The partnership with local businesses and cultural organizations fosters a symbiotic relationship where students gain invaluable insights while positively influencing the Macao community. Through these collaborative projects, UTM nurtures the next generation of tourism and hospitality professionals.
Original Source: www.gov.mo
