In a notable shift within the grocery landscape, Amazon Fresh has emerged as the preferred retailer for health-conscious shoppers in the U.S., commanding a remarkable 70% of the Better For You (BFY) consumer segment. This dynamic audience defines itself through young families, substantial incomes, and a blend of convenience and quality shopping experiences. With an average growth rate of 7% among retailers catering to this demographic, the trend is solidly set to dominate the grocery market in the coming decades, complemented by the rising importance of sustainability and fresh organic options.
Amazon Fresh: The Top Choice for Health-Conscious Grocery Shoppers in the U.S.
