In summary, the landscape of consumer spending on health and wellness products is rapidly evolving, with online channels emerging as the preferred shopping medium. Recent findings reveal a 6.4% growth in sales as health-conscious consumers prioritize digestive health and nutritional supplements. The significant dominance of e-commerce, particularly platforms like Amazon, signals a shift that traditional retailers must navigate carefully by enhancing customer experiences. As the market transforms, both physical and online retailers must adapt to remain relevant and profitable in this dynamic environment.
The Shift to Online Shopping for Health and Wellness Products
