The health and wellness market is a thriving landscape, projected to reach $285 billion annually. Brands and retailers that tap into this trend, particularly those focusing on quality, digital engagement, and align with the health values of consumers, are poised for success. Younger consumers, especially Gen Z, are prioritizing mental health and wellness, creating vast opportunities for growth in a rapidly evolving grocery sector. Understanding these dynamics will be pivotal for anyone looking to navigate the wellness-driven marketplace of the future.
Unlocking the $285 Billion Health and Wellness Market: Insights for Brands and Retailers
