Original Source: en.tempo.co
In a groundbreaking collaboration, Airbnb and UNESCO have unveiled the inaugural Cultural Ambassador Program in Bali, aimed at empowering local hosts and homestay owners. Set against the backdrop of Bali’s rich cultural tapestry, this initiative emphasizes the urgency of preserving cultural heritage while embracing responsible tourism practices. With travelers increasingly seeking authentic experiences, this program will enable hosts to share the vibrant narratives of Bali, steeped in tradition and history, with visitors who value local insights.
By leveraging the outcomes of an extensive cultural mapping exercise conducted across Bali’s diverse regions, including Tabanan and Gianyar, the initiative will equip 125 local hosts and small businesses with the necessary tools to become cultural ambassadors. This communal effort not only aims to foster a deeper connection between travelers and the land but also ensures that Bali’s centuries-old heritage is honored and shared sustainably, benefiting both local communities and visitors alike.
The Cultural Ambassador Program signifies a strategic partnership between Airbnb and UNESCO, designed to enhance cultural appreciation among travelers while empowering local residents. This initiative springs from a growing trend in the Asia-Pacific region where tourists show a clear preference for engaging cultural experiences. Insights from Airbnb’s studies reveal that an overwhelming majority of travelers are inspired by hosts’ local recommendations, fueling a desire to visit historical sites and partake in cultural events.
As Airbnb and UNESCO embark on this transformative journey, the Cultural Ambassador Program promises to reshape travel experiences in Bali. By nurturing a community of informed hosts equipped with cultural knowledge, this initiative not only safeguards Bali’s rich heritage but also cultivates a sustainable tourism model. With plans to launch a comprehensive guide for hosts and travelers alike, the program invites all to engage in an enriching exchange of stories, traditions, and creativity that resonates through time and generations.
