Original Source: www.economist.com
As the aroma of turkey and pumpkin pie wafts through homes, Black Friday emerges, marking the dawn of holiday shopping. This year, it takes place on November 29th, entrenching itself not just as a date but as a widely recognized concept. What once held a singular meaning now represents a sprawling sale season that seemingly begins earlier each year, blurring the lines of holiday anticipation.
Once rooted firmly in post-Thanksgiving tradition, Black Friday sales have begun infiltrating our inboxes months in advance. From early October, retailers send tantalizing offers, stirring a frenzy before the actual holiday buzz even begins. The shift from a day of profound sales to months of marketing blitzes leaves many feeling the excitement of the holiday overshadowed by relentless consumerism.
Black Friday, celebrated the day after Thanksgiving in the United States, signifies the onset of the holiday shopping season. Traditionally, this day heralded marked discounts and a rush for celebrations and gift buying. However, over the years, it has evolved beyond a single day of shopping to a prolonged period where sales commence weeks beforehand, leading to a saturation of offers that can overwhelm consumers.
The evolution of Black Friday from a singular day of shopping intent to an extended sales period raises questions about consumer enjoyment and holiday spirit. As deals flood in earlier each year, shoppers might find themselves trapped in a web of endless promotions, transforming what should be a joyous occasion into a headache. The essence of Black Friday is at risk of being lost in the chaos of over-commercialization.
