The last Hard Rock Café in France, located in Paris, has officially closed its doors. A notice posted outside the establishment on Boulevard Montmartre expressed regret at the closure, thanking both visitors and the city of Paris for their warm support throughout the years. This news has been met with a sense of nostalgia from loyal patrons who fondly recall epic moments spent there meeting artists and soaking in the rock culture.
Hard Rock Cafe International operates over 250 restaurants, hotels, and casinos across more than 70 countries, with the company owned by the Seminole Tribe of Florida. These cafes are renowned for their intriguing collections of music memorabilia, showcasing instruments and personal items from iconic rock legends, making them a tourist magnet, especially for those seeking a rock ‘n’ roll keepsake.
The management of the Paris café has yet to disclose details regarding the reasons for its closure or the number of employees affected, estimated to be around 90. Established in 1991, this location offered a vibrant atmosphere with around 200 authentic pieces from the world of rock music, including artifacts tied to stars like Elvis and Eric Clapton.
The shuttering of Paris comes as part of a larger trend, as the Hard Rock Cafés in Lyon, Nice, and Marseille also closed recently due to financial struggles. Reports indicate that the Paris café incurred a loss of €1.8 million in 2022, vastly more than the previous year, while its revenue hovered around €8.7 million. Similarly, the Nice location reported a significant loss in 2023, marking an ongoing decline for the iconic brand in France.
The Hard Rock Café in Paris has closed its doors, marking the end of the chain’s presence in France. Loyal patrons express nostalgia for the venue, known for its collection of rock memorabilia. The closure follows similar shut-downs in Lyon, Nice, and Marseille, reflecting ongoing financial hardships for the brand with Paris reporting a significant loss in 2022.
