The West Midlands is set to host a series of major sporting events in September, aiming to boost tourism and the local economy. Highlights include the FISE Xperience Series, Vitality Blast Finals Day, and high-profile football matches. Birmingham has risen to 31st in the global rankings for sports cities, reflecting its growing reputation in the sports industry.
Tourism officials are preparing for an exciting month in the West Midlands, where a surge in sporting events is expected to draw visitors and invigorate the local economy. This September, the region will host several significant competitions and tournaments as it seeks to enhance its burgeoning reputation for sports entertainment. Among the notable events scheduled is the FISE Xperience Series taking place in Wolverhampton from September 13 to 15. This event, featuring thrilling contests in BMX Park, Scooter Park, and Breaking, marks a historic milestone as it is the first occurrence of the series being held outside of France. On September 14, Edgbaston Stadium will once again come alive with the Vitality Blast Finals Day, showcasing four cricket teams vying for the trophy, a tradition now lasting twelve years. Additionally, the Strongman Open 2024 at Birmingham’s Utilita Arena on September 7, along with high-energy football matches featuring Aston Villa competing in the Champions League and a derby against Wolves on the 21st, will heighten local sports enthusiasm. Neil Rami, Chief Executive of the West Midlands Growth Company, highlighted that sports are a major draw for the region, with one in seven visitors coming specifically for sporting events. He emphasized that this September is designed for both avid fans and newcomers to experience the thrill of sports right in their own backyard. Birmingham’s ascent up the global sports city rankings illustrates its rising prominence, now sitting at 31st place according to the 2024 Rankings by Burson. The city continually garners attention for its excellent sports facilities, dedicated supporters, and a promising lineup of upcoming events, including the 2025 Kabaddi World Cup and 2026 European Athletics Championships. As tourism in the West Midlands flourishes with these events, officials are hopeful that both locals and visitors will enjoy memorable experiences that encapsulate the essence of sporting drama and community spirit.
The West Midlands is positioning itself as a vibrant hub for sporting events, aiming to attract both domestic and international tourists. Major events scheduled for September include the FISE Xperience Series in Wolverhampton, the Vitality Blast Finals at Edgbaston, and high-profile football matches. This strategic focus on sports underlines the region’s commitment to enhancing its appeal as a tourist destination while also boosting the local economy through increased visitor numbers and engagement.
The upcoming sporting events in the West Midlands present a unique opportunity for the region to showcase its sporting culture and facilities. By attracting large crowds through various sports, the area hopes to not only enhance its reputation but also support local businesses. With a strong lineup of competitions and a rising profile in the global sports arena, September promises to be a significant month for tourism in the West Midlands.
Original Source: www.expressandstar.com
