Over 8,478 runners from 75 countries participated in the TUI Palma Marathon Mallorca 2024, marking its 20th anniversary and showcasing a record female participation. The marathon route featured scenic landmarks, with TUI employees joining in the fun. The event highlighted TUI’s dedication to sustainable tourism through eco-friendly initiatives. Prominent winners emerged in various categories, reflecting the event’s global nature. TUI’s ongoing sponsorship underlines its commitment to sports and community engagement.
The TUI Palma Marathon Mallorca 2024 saw an impressive turnout of 8,478 runners from 75 countries, exemplifying its global popularity. This year marked the marathon’s 20th anniversary, establishing it as the largest running event in the Balearic Islands, with female participation reaching 44% – a record for marathons in Spain. The vibrant streets of Palma thrummed with energy, as family and friends cheered for their loved ones. Runners navigated a stunning 42 km route along the coast, passing landmarks like the Palma Cathedral and La Llotja. Alongside the marathon, participants enjoyed a half-marathon and a 9 km race, catering to both elite athletes and casual runners. Notably, about 500 TUI employees joined the fun, including CEO Sebastian Ebel and other executives, running alongside locals to foster community spirit. Sebastian Ebel expressed pride in the event’s success, saying, “We are incredibly proud of the TUI Palma Marathon Mallorca’s success. It demonstrates the unifying power of sports and reinforces TUI’s commitment to the Balearic Islands.” He also hinted at his desire to challenge himself with a half marathon next year. The marathon concluded with outstanding performances, showcasing global talent. Annika Uckel from Germany took the women’s title, while Aziz Boutoiz of Morocco claimed victory in the men’s race. The half-marathon saw Jemima Cooper from the UK winning for women and Italian Luca Cantoni for men. In the 9 km event, René Menzel of Germany and Liv Westphal from France took first in their respective categories. TUI’s commitment to sustainability was visible throughout the marathon. They implemented eco-friendly practices like using recycled materials for finisher shirts and medals. By minimizing paper usage and partnering with local agencies like Kumulus, TUI not only supported the event but also promoted sustainable tourism. The TUI Palma Marathon’s sponsorship extends to 2025 and 2026 and is part of a larger strategy of global sports sponsorship, alongside future events like the TUI Rhodes Marathon in April 2025, aiming to unite runners from 50 countries.
The TUI Palma Marathon Mallorca is an internationally recognized sporting event that has grown significantly since its inception. Celebrating its 20th anniversary in 2024, it has established a reputation for attracting a diverse international field of participants. The marathon not only promotes athletic engagement but intertwines with sustainable tourism efforts, highlighting the local culture of Mallorca while also focusing on environmentally friendly practices. TUI’s investment in the marathon and other sports events reflects a broader commitment to community partnerships and sustainable development in the tourism sector.
The TUI Palma Marathon Mallorca 2024 was a resounding success, showcasing its international appeal and commitment to sustainable tourism. With significant female participation and enthusiastic local support, the marathon became a vibrant celebration of athletic excellence. As TUI continues its sponsorship through 2026, the event sets a remarkable example of how sports can unite communities and promote a greener future.
Original Source: www.traveldailynews.com
