Booking.com forecasts a rise in male wellness retreats for 2025, reflecting a shift from ‘bro culture’ to self-improvement. With increased interest in relaxation and vulnerability, more men may seek out travel experiences designed for their mental health. The report highlights a growing awareness of male mental health and a desire for meaningful connections.
In 2025, travel trends are shifting as men increasingly seek wellness and self-development. Booking.com predicts that retreats focused on male health will rise in popularity, steering away from traditional ‘bro culture’. This change reflects a desire for relaxation, stress relief, and forging new friendships while embracing what they refer to as “empowered vulnerability.”
The evolving perception of male health and wellness reflects societal shifts toward mental health awareness. As the lines of gender norms blur, men are becoming more open to self-improvement, prompting the emergence of retreats specifically designed for them. Booking.com’s survey of nearly 28,000 travelers revealed a collective desire to prioritize mental wellness by potentially exploring environments that allow for emotional growth and deeper bonds.
As the travel landscape evolves, 2025 may witness men prioritizing their well-being through wellness retreats built for self-discovery. This new focus emphasizes personal growth and meaningful experiences over traditional travel norms. The trend underscores a significant cultural shift, embracing mental health and deeper connections among male travelers.
Original Source: travelnoire.com
