CzechTourism successfully concluded a three-city roadshow in India, from October 7-10, targeting both leisure and MICE travel markets. The initiative aimed to promote Czechia’s rich cultural experiences and establish strong B2B connections. CzechTourism’s strategic focus includes enhancing visa accessibility and aiming for direct connectivity with India by 2025, fostering a deeper relationship with Indian travelers.
CzechTourism’s recent roadshow in India spanned three bustling cities: Delhi, Bengaluru, and Mumbai, captivating travel trade professionals and media alike. Conducted from October 7-10, this event marked their first post-pandemic outreach, aiming to rekindle interest in Czechia as a sought-after destination for leisure and MICE travel. Partnering with VFS Global, the initiative featured delegates from the Czech Tourism board, the Embassy, and CzechTrade, all eager to unveil Czechia’s rich cultural landscape. The roadshow aimed to shine a spotlight on Czechia’s historical and architectural gems, extending beyond the enchanting allure of Prague. CzechTourism seeks to present Indian businesses with unique MICE opportunities, aligning with India’s emerging travel market. With offerings that range from majestic historic sites to contemporary wellness retreats, Czechia is positioned as an enticing destination for Indian travelers. Praised as the eighth safest country globally by the Global Peace Index, Czechia promises an inviting experience for travelers. From the picturesque views of Prague, often dubbed the “City of a Hundred Spires,” to the serene medieval charm of Český Krumlov, a UNESCO World Heritage Site, the country is ripe with travel wonders waiting to be explored. During the roadshow, these enchanting locations were highlighted to entice potential visitors. The event fostered vital B2B interactions, allowing CzechTourism and its allies to engage with Indian travel professionals. This collaborative effort was not merely for promotion; rather, it sought to emphasize Czechia’s readiness to welcome Indian tourists, especially with MICE opportunities in mind. The roadshow invited ideas for future collaborations, showcasing a commitment towards a flourishing travel exchange. CzechTourism’s Director of Marketing, Ms. Jana Štumpová Konicarová, articulated the significance of the Indian market, highlighting, “It was a true pleasure to engage with passionate travel professionals from both the leisure and MICE sectors across key Indian cities.” CzechTourism aims to solidify its appeal by expanding accessible connections and promoting diverse travel segments tailored to Indian interests, particularly MICE factors. The roadshow featured notable figures like Her Excellency Dr. Eliška Žigová, the Czech Ambassador to India, who provided essential insight on visa facilitation, enhancing the engagement with attendees. Additionally, Karnataka’s tourism head, Mr. Janardhan HP, spoke about India’s appetite for experiential tourism, echoing Czechia’s potential to attract visitors seeking immersive cultural experiences beyond traditional tourism. CzechTourism is set to bolster its presence by re-establishing its Mumbai Consulate by early 2025, which aims to ease the visa process for travelers wishing to explore beyond Prague. This strategic move is part of a broader vision to heighten interest in the diverse regions of Czechia, enhancing travel opportunities for Indian tourists. With a pulse on the growing enthusiasm among Indian travelers, Ms. Barbara Andelová remarked, “Given the growing interest of Indian travelers in European destinations…Czechia is poised to captivate Indian visitors with its stunning landscapes, inspiring architecture, and remarkable culinary offerings.” CzechTourism plans to showcase all 14 of its regions, focusing on gastronomic and wellness experiences to attract more Indian visitors. The successful roadshow was a testament to the cooperation between CzechTourism and its private sector partners. By highlighting the extensive offerings available beyond Prague, hotels, and destination management companies ignited interest among Indian travel agencies. As CzechTourism wraps this endeavor, the ties between Czechia and India continue to strengthen, opening doors for a vibrant future in travel exchanges.
CzechTourism’s campaign reflects the growing ties between India and Czechia following the pandemic. The project aims to attract Indian tourists to a variety of experiences beyond simply visiting Prague, acknowledging India’s rising profile in global travel. With the intention to enrich mutual tourist exchanges, Czechia is becoming increasingly focused on the Indian travel market with advantageous offerings in culture, safety, and MICE facilities.
In conclusion, CzechTourism’s roadshow has successfully rekindled interest in Czechia as a prime destination for Indian travelers, particularly in leisure and MICE sectors. With an emphasis on collaboration, enhanced accessibility, and a strategic focus on diverse experiences, Czechia is poised to create robust pathways for Indian tourism in the coming years, welcoming visitors with open arms to its historical and modern attractions.
Original Source: www.travelandtourworld.com
